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Here to help you keep your customers in mind & heart.
Here to help you keep your customers in mind & heart.
Understand your customer's
context & influencers
Understand your customer's
context & influencers
Learn about your customers and their context, empathise with them to cover real needs with your product or service.
What interests and moves them? Why?
How does their everyday life look like?
Who surrounds them when and where?
Which context factors influence decision making?
Create solutions that satisfy the needs of your customers
Create solutions that satisfy the needs of your customers
Understand how and why your customers interact with your product or service, how and what delights them and what not.
What is the added value for your customers of using your product or service?
What gains and pains does your solution offer them from their perspective?
How do they interact with the product or service?
When do they lose interest and leave the funnel?
My name is Laura - I am a freelancing UX & User Researcher with 9+ years of experience and a background in Human-Computer Interaction and Psychology. I help companies understand their customers and offer products/services that focus on their needs. Connecting with humans of different backgrounds and listening to their individual stories to better understand them and their intentions is a passion of mine and I want to share it with the world.
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